Sueña Lindo Corazón (Have a nice dream, sweetheart)
After uploading a video of his new song to TikTok, Macario Martínez went to bed a street sweeper and woke up a national celebrity.

Sometimes advertising transcends its purpose — and becomes something that truly moves you.
This film follows rising star Macario Martínez on his journey to perform at Tecate Pa’l Norte — the biggest music festival in Latin America — in a branded music documentary that tells his story with honesty, heart, and soul.

Macario dreamed big — and made it real.