Jaime Peña is a hungry inspiration seeker. His films blend grounded realism with stunning visual spectacle. Renowned for his naturalistic commercials that feel authentic and emotionally resonant, Jaime seamlessly transitions into VFX-heavy projects, crafting visually vibrant worlds that remain deeply rooted in human connection. His ability to balance raw, organic narratives with cutting-edge technology makes him a director with a unique vision.

He has experience working with clients across various countries and has been awarded at prestigious festivals such as Cannes, San Sebastián, and the Mexican Golden Circle. His diverse body of work includes commercials, music videos, and special projects like the worldwide NBA short film selection.